01 / The three kinds
The three kinds of AI sales coaching
They differ by when they help: before the call, during it, or after it. Each one fixes a different problem.
Roleplay practicebefore the call
Practice against an AI buyer
BeforeCall startsCall endsAfter
Real-time coachingduring the call
Opening question
Next question
Answer from your docs
BeforeCall startsCall endsAfter
Call reviewafter the call
Recap and grade
BeforeCall startsCall endsAfter
01Roleplay practice
You rehearse a pitch, a discovery call or an objection against an AI buyer, and get scored. Good for building reps before a real call.
02Real-time coaching
It listens to the live call and shows the next question to ask, or an answer to the buyer's question, while there's still time to use it.
03Call review
After the call it recaps what happened, grades how you did and shows what to do better next time.
02 / Which one fixes what
Which kind fixes your problem?
Start from what goes wrong on your calls today.
| What helps | Why | |
|---|---|---|
| Calls stay shallow; the buyer never gets to what the problem costs | Real-time coaching | The better question has to come while the buyer is still talking. |
| A technical question stops the call until your SE can join | Real-time coaching with your docs | An answer from your own documents, on screen, during the call. |
| New reps are nervous before their first real calls | Roleplay practice | Rehearsal with nothing at stake. |
| Reps repeat the same mistakes call after call | Call review | A grade per call shows the pattern, and the better question to ask next time. |
| A manager can't sit in on every call | Real-time coaching and call review | Help on every call, and team scores the manager can read each week. |
03 / Coaching during the call
What AI coaching looks like during a call
This is the moment that decides the deal, and the one no manager can be in for every rep. Here is what Veracity does while you talk.
- It hears both sides. Your microphone and your computer's audio, with a live transcript of who said what.
- An opening question is ready when the call starts, built from your prep, your research and your earlier calls with the account.
- While the buyer is still answering, it writes one open question of 20 words or fewer, then upgrades it in place with what they just said: "You mentioned…"
- Answers come from your own documents, with the files they came from named.
- Notes fill in as you talk: a summary, MEDDPICC, facts, open questions, objections, stakeholders and tasks.
- Nothing on the card changes while you're talking, so a glance is enough.
Instant · written while they talk
Evolved · uses what they said
04 / Coaching after the call
What AI coaching should give you after the call
A recording on its own is homework. Useful review tells you what to change, in a sentence you can use on the next call.
You asked
Can you tell me more about that?Generic. The buyer gives another general answer and the call stays shallow.
You could have asked
You mentioned five or six plants send the wrong format. What does that do to payroll and comp?It uses the buyer's own fact and asks what it costs the business.
- A recap of the call with Diagnosis, MEDDPICC, Risks and Improve sections.
- Every question graded, with the sentence you could have said instead.
- A rating that moves with your call quality, and one thing to work on next.
- Team and per-person scores by week for managers.
- The next call starts smarter. What the buyer said feeds the next call's opening question and answers.
05 / How to choose
How to choose an AI sales coaching tool
Six questions to ask any tool before your team uses it on real calls.
- When does it help? Before the call, during it, after it, or more than one. Match it to the problem in the table above.
- Does anything join the meeting? Some tools add a bot to the call. Veracity is an app on your computer, beside the call, so nothing joins.
- Does it know your product? Answers should come from your own documents and name the files they used.
- Does it know the account? Your research and earlier calls should shape the questions, so they aren't generic.
- What does the rep see mid-call? One question on screen is easier to use mid-sentence than a list of suggestions.
- How is consent handled? With Veracity you confirm consent to record before every call, and the audio is never saved.
See how Veracity does it on a real call: real-time coaching for discovery calls.
06 / Questions
Questions, answered
Conversation intelligence usually means recording calls and analysing them afterward. AI sales coaching is wider: it can also mean practice before the call or help during it. Plenty of teams use more than one kind.
Yes. Veracity listens to the call and shows the next question to ask while the buyer is still talking, plus answers from your own documents. It works on Zoom, Teams, Google Meet, Webex and in-person meetings, on Windows and Mac.
Nothing joins the meeting and nothing shows up for the buyer. Before every call you confirm you have consent to record, and you tell the people on the call you use it, the same way you'd tell them you're recording.
With Veracity, team and per-person average call scores by week, and company documents uploaded once reach every rep's app.
Account executives and account managers on discovery, technical and renewal calls, and the managers who coach them.
Keep reading
ExplainerWhat is real-time sales coaching?How live coaching works on a call, and how it differs from recording.Read →
FeatureCall grading that shows the question you could have askedThe review after the call, question by question.Read →
For AEsReal-time coaching for account executivesWhat it looks like on your own discovery calls.Read →