Veracity vs Balto, side by side
Both help while the call is still happening, and both answer from your own material. The biggest difference is who each one is built for. Balto is built for contact center agents on phone calls. Veracity is built for B2B reps in video meetings and meetings in the room, where one deal can take several calls.
| Balto | Veracity | |
|---|---|---|
| Built for | B2C contact center teams, in banking, healthcare, insurance, collections, home services and outsourcing | B2B sales reps on the call, and their managers |
| What it is | A contact center platform: agent assist, QA, insights, coaching, notes and voice agents | A desktop app for Windows and Mac |
| Where it runs | On agents' Windows or Mac computers, beside a softphone; managers use Balto Cloud in Chrome | On your computer, beside the meeting; nothing joins the meeting |
| How it gets the call | Connects to your phone system, such as RingCentral, Five9 or Convoso | Hears your microphone and your computer's audio |
| Calls it covers | Phone calls; its FAQ says "Real-Time Guidance is only for phone calls" | Zoom, Teams, Google Meet, Webex and meetings in the room |
| During the call | Prompts with discovery questions and rebuttals, checklists, and answers from your knowledge base | One open question built on what the buyer just said, and answers from your own documents with the files named |
| After the call | A call summary with sentiment, reason, outcome, next steps and objections, and automatic QA scoring | A recap, every question graded with a better sentence, and a rating that moves with your calls |
What the rep sees during the call
In Balto's words, it "follows each live conversation and surfaces guidance in real time, so agents always have the right next step in front of them." Its prompts "show agents the best discovery questions and rebuttals," and its answers come "from your own knowledge base." Its Win Rate Analysis "lets you test phrases against each other and automatically shows agents the winning option." Veracity writes the help for the buyer in front of you:
- An opening question is ready when the call starts, built from your prep, your research and your earlier calls with the account.
- While the buyer is still answering, it writes one open question of 20 words or fewer, built only on what they said, then upgrades it in place: "You mentioned..."
- Answers come from your own documents, with the files they came from named.
- Nothing on the card changes while you're talking, so a glance is enough.
When Balto is the right choice
If you run a contact center, Balto is built for that. Its FAQ says "the best Balto customers are B2C contact center teams that directly impact revenue through customer interactions," and it works with inbound and outbound teams. It scores calls automatically, and it has a voice agent, Togo, to "automate high-volume calls."
Veracity doesn't connect to a phone system and has no voice agent. It is built for a B2B rep's meeting: the question you ask next, the answer you give, and a grade on how you did.
Built for a sale that takes several calls
Balto's FAQ is plain about where it fits less well: "If your team has fewer than 10 agents or relies on a complex sales cycle Balto may not be the best choice." Veracity is built for that kind of sale. Earlier calls with the same company feed the next call's opening question, questions and answers, and you can edit that brief or switch it off.
Calls recorded elsewhere count too: you can import transcripts from any recorder as .txt, .md, .csv, .vtt or .srt files. For managers, Veracity adds team and per-person call scores by week, built from the grades on each call.
Where the Balto facts come from
Every fact about Balto on this page comes from Balto's own website, checked on October 31, 2026. Products change. If something here is out of date, write to contact@projectveracity.co and we'll fix it.
- 1Balto homepage. balto.aiUsed for: "One unified system where humans and AI collaborate to drive quality, efficiency, and revenue for contact centers," what Balto calls itself; its parts (agent assist, QA, insights, coaching, notes and voice agents); automatic call scoring; Togo, to "automate high-volume calls"; the industries it lists.
- 2Balto FAQ page. balto.ai/faqUsed for: its best customers are B2C contact center teams; fewer than 10 agents or a complex sales cycle; inbound and outbound teams; a softphone system like RingCentral, Five9 or Convoso; it is not a phone system and connects to yours; Real-Time Guidance is only for phone calls; it listens to every call.
- 3Balto real-time agent assist page. balto.ai/real-time-agent-assistUsed for: it follows each live conversation and surfaces guidance in real time; answers from your own knowledge base; the call summary with sentiment, reason, outcome, next steps and objections.
- 4Balto sales page. balto.ai/salesUsed for: prompts with the best discovery questions and rebuttals; checklists; Win Rate Analysis, which tests phrases against each other.
- 5Balto system requirements page. balto.ai/minimum-system-requirementsUsed for: agents on Windows or Mac computers; Balto Cloud in the Chrome browser for managers.
Balto is a trademark of its owner. Veracity is not affiliated with Balto.